West Peek ProductionsWhat it costs
What does event production cost?
Most production companies will not publish a number. These are ours, the two categories they belong to, and the six things that decide where inside a band a specific job lands.
The short answer
Moderated webinars are produced in the $2,500 to $7,500 range. Executive summits, online conferences and hybrid productions are a separate category at $10,000 to $50,000 and above.
These are directional bands, not quotes. Where a job lands inside one is decided by the drivers below, and a single number before anyone has read a run of show would be invented.
The two published bands
| Category | Published range | What puts a job here |
|---|---|---|
| Moderated webinars | $2,500 to $7,500 | A single session with a host and a small number of speakers. One room, one track, remote audience. |
| Executive summits, conferences and hybrid productions | $10,000 to $50,000 and above | An in-room audience, concurrent tracks, a full agenda across a day or more, or a redundant backup stream. |
The six drivers that move a job inside a band
Speaker count
Every additional speaker adds a tech check, a rehearsal slot to schedule, and one more thing that can fail live.
Rehearsal depth
Production labour with speaker scheduling attached. Also the cheapest insurance in the engagement, because most visible failures trace to something a dry run would have caught.
Single-run or a series
A repeating show amortises the setup, the templates and the run of show. The second episode is not priced like the first.
Failover posture
Whether a redundant path exists for the stream, the deck and the presenter, and how fast it has to take over.
In-room audience
Room audio, room vision, and making the remote audience feel equally present. This is the line between a webinar and a hybrid production.
Concurrent tracks
Two things at once is not one job twice; it is two productions plus the coordination between them.
Why there is no single number here
Because it would be made up. What a buyer needs before a conversation is the band, the position inside it, and the factors that moved it — not a fabricated precision that gets revised the moment anyone looks at the detail.
What pushes a job into the higher category
Any one of four conditions is usually enough: an in-room audience, concurrent tracks, a full conference agenda, or a redundant backup stream.
What we need to place your job in a band
Seven answers: event type, target date, expected audience size, speaker count, whether the session is single-run or a series, the platform you already hold a licence for, and the moments in the show that must not fail.
What is not included
Platform licence fees where you do not already hold one, paid promotion, speaker fees, and travel for an in-room component are separate from production.
Get your event placed in a band
Send the seven inputs above and we will tell you which category it is in, roughly where inside the band it sits, and which of your answers moved it.