West Peek Productions

How it works

What happens between the request and the replay.

West Peek has produced more than 400 virtual and hybrid experiences since 2020. This is the sequence those productions run through, in the order the decisions have to be made.

1. 01

   Scope

   Seven inputs place a job in a price band and identify the rehearsal and failover work it needs: event type, target date, expected audience size, speaker count, single-run or series, the platform you already licence, and the moments in the show that must not fail.

2. 02

   Run of show

   A minute-by-minute document naming who is on screen, what is playing, who hands to whom, how Q&A is handled, and what happens if any of it fails. Most of what goes wrong publicly is something nobody was assigned.

3. 03

   Speaker rehearsal

   Every presenter, on the real platform, with the real deck and the real demo, from the location they will actually present from. This is the step organisations skip and the one that prevents the largest share of visible live failures.

4. 04

   Failover plan

   A named answer and a named person for a dropped presenter, a dead screen share, a demo that will not load, and a stream that stops. Dry-run at least once. If the plan is to improvise, that is not a plan, that is the incident.

5. 05

   Live technical direction

   Someone whose entire job during the show is the show — switching, cueing, audio, and watching for the thing that is about to go wrong — so the host can host and the speakers can speak.

6. 06

   Assets afterwards

   The recording is raw material, not the deliverable. Cut into clips, with the unanswered questions written up, it keeps working long after a two-hour file would have been filed and forgotten.

What we run it on

Wherever it is sensible, the platform you already hold a licence for. Switching platforms close to a show adds a category of risk that has nothing to do with your content, and the time it costs comes out of rehearsal.

Where an in-room audience changes things

It is the single biggest change to scope, budget and risk. Room audio, room vision, and the work of making the remote audience feel equally present rather than like they are watching someone else's meeting. It is also what moves a job into the higher price category.